<aside> 👋 If I am or my client are working on upcoming launch right from brainstorm to crafting the action plan… this template is used each time! Use this template to help get your brilliant launch ideas out of your head and into a system to help make it a reality

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NOTE: If you do not use Notion you can still access this template as a website on your browser to work on or implement on the tool of your choice.

Your Campaign Objective?

What is the primary goal of your upcoming launch?

• [ ] Brand Awareness
• [ ] Lead Generation
• [ ] Sales Conversion
• [ ] Customer Retention
• [ ] Other

You can add your launch graphic here for reference

If you need to, brainstorm on your launch objective below ⬇️

Structuring Timelines and Resources

Estimated Launch Date: _______________________

List the Key Milestones leading up to your launch date and then work out your timeline till the launch

Schedule

Messaging

Core Message

What is the main message you want to communicate through this launch?

(Write here)

Sub-Message

What are the supporting messages that reinforce your core message?

(Write here)

Creative Assets

List the types of creative assets (e.g., graphics, videos, etc.) you'll need to complement your message.

Creative Assets

Simplifying Technical Aspects

Technical Checklist & Info

Tech Checklist

Tools you use - List the software or tools you'll use

• Tool 1
• Tool 2
• Tool 3
• Tool 4